01. Overview02. Research03. Ideation 04. Design Iteration05. Final Design06. Reflection

Streamline workflow & collaboration: a scalable Design System foundation

AskSia is an AI-powered learning assistant that provides instant, step-by-step answers for STEM subjects. The platform now serves over 200,000+ college-level students worldwide.

The Asksia Design System was created to help the product team work more efficiently by standardize design, streamline collaboration, and support ongoing growth.

Role

UX Design
UI Design

Team

UX/UI Designer x2  (Me!)
Product Manager x1
Development Team
Market Team

Company

AskSia

Time

2024

Key Challenges

Benefits & Goals

As the UX/UI designer on the team, I pitched this idea to my product manager and later pitched to the leadership team together.

📐 Consistency

Upgrade banding and ensure design uniformity

🛞 Efficiency

Streamline workflow and collaboration

🖼️ Scalablility

Flexible to grow and adapt future projects

A benchmark for designers to standardize and scale the project more effectively.

What's Include

🎨 Style Guide

🧰 Figma Component Library

📄 Detailed Documentation

Users

Style Guide

The fundamental rules for how to communicate the brand's message.

Approach

Accurate

Engaging

Growth

Color

Typography

Layout

Component Library

A set of most used and high-impact variables and components. Preset to user or customizable to fit project needs.

Atomic Approach

Documentation

A set of most used and high-impact variables and components. Preset to user or customizable to fit project needs.

Design Implementation

Impact

Rebranding

Sales doubled in the first week of new feature launch

Efficiency gains

Completed the landing page redesign 2–3 days before the initial deadline

An aid to creativity

Support new components with the atomic design approach

Future Steps

Collaborate with the development team to update the design through multiple releases.

Monetize & track components usage through Figma library analytics.
• Reach 80% design compliance (leave space for edge cases and experimentation)

Collect feedback on onboarding and workflow experience from the product team.