Create alearning experience that helps K-12 learners transition to and master text-based coding languages.
02. Research
User Analysis
The platform's target users are K-12 students (ages 10-17) who are beginners in coding or coders looking to transition to a text-based programming language.
Competitors Analysis
To identify industry standards and market trends, I conducted a competitive analysis of over 20 coding and coding education platforms.
Online Platforms Dominate
75% of kids programming market
Interactive Learning
80% of the platforms utilize gaming elements
Visual Coding Language
Capability to run professional text-based languages
How might we keep young learners engaged when learning text-based coding?
03. Ideation
Define the Appraoch
Define the Approach
04. Pivot to a New Approach
Research Methods
Conducted primary user research, with K12 students. To understand specific pain points, learning preferences, and motivations of young learners when studying text-based coding.
📄 User Surveys
Quantitative + Qualitative Data
• Coding experience • Learning preferences (methods, tools) • Challenges and pain points • Motivation • Desired features and supports
💬 User Interviews + Observation
In-Depth Qualitative Data
• Code learning experience • User journey • Challenges and pain points • Motivation • Desired features and supports
"I cannot fix the error and get stuck for an hour. Finally I just give up."
- User Feedback
User Research Insights
Debugging
Debugging reveal to be the top challenge and frustration for users (90%)
Real-time support
85% of participants stated they mostly practice on their own and needs real-time support
Syntax errors
Syntax errors are frequently encountered by beginners
Tailored instruction
Users are looking for specific, personalized instruction for different topics and cases
