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Ursa Coding is a coding education platform that helps young learners transfer from block-based coding to professional coding through AI support and gamified practices.
As the sole designer for this project, I led all design initiatives, from research to high-fidelity prototypes.
Product Design
UX Research
UX/UI Designer x1 (Me!)
Product Manager x1
Engineers x2
UrsaTech
2023
Learning to code can be challenging, a single misplaced comma or bracket can lead to hours of troubleshooting. Moreover, with so many syntax rules and concepts to remember, to master it can feel like learning a new language.
To make coding more approachable, many young learners begin with visual programming languages. These block-based language allow users to drag-and-drop the code and practice coding concepts with ease.
Yet, the transition from block-based languages to professional text-based environments is still challenging. Many young learners struggle with syntax, abstract concepts, and debugging, lead to frustration and decreased motivation.
As the UX designer at UrsaTech, I collaborated with project managers and engineers to design UrsaCoding, an AI-powered code learning platform that helps young learners tackle professional coding with real-time supports and gamified practices.
The code editor's performance in the incremental feature release:
increase in User Satisfaction Rate
increase in Task Completion Rate
The platform's target user was K-12 teenage students (ages 10 - 17) who were beginner in coding or coders who wish to transfer into text-based coding language.
To better understand this unique persona, I conducted secondary research on children's behaviors and learning habits. This helped me identify their specific characteristics, best learning methods, and pain points they have when studying coding.
I performed competitive analysis of over 20 coding and coding education platforms. This helps me to ensure our product exceeded industry standards and following effective learning methods.
Leverage gamification elements, let users learn through various games and exercises.
Use interactive tutorial videos, code examples, and notes to guide through learning process.
Professional code editor features like auto code completion, error messages, and task running.
After the research on young audiences' learning habits and coding education market, the team's initial approach was to build active learning experience through hands-on exercises and gamification mechanisms.
While working on the initial approach of this product, I realized that even though secondary research was helpful, we lack primary input and direct feedback from our target users to guide the product strategy.
Therefore, I conducted primary user research, asking young code learners about their experience on code learning. The goal is to discover more specific pain points and needs during their code learning experience.
The user survey revealed that users need "someone" or "something" to help them identify their errors immediately to keep moving forward and staying motivated.
I came up with different ideas and approaches and placed them into a matrix to identify the most efficient and usable solution for users.
increase in User Satisfaction Rate
increase in Task Completion Rate
